web site marketing analysis

Determining the keyword phrases you need to target is almost as important a task as the actual creation and optimization of your pages. As search engine placement has become more and more competitive, it is increasingly difficult to rise to the top for a given keyword phrase. Determining those phrases that have little competition can yield a significant return on your investment.

We utilize a tool called WordTracker to evaluate keywords you likely wouldn't even think of as well as those you would. This unique online tool allows us to poll other sites targeting the same keyword (and use a built-in thesaurus) to build a list of keyword phrases which we can then poll search engines wit to find out how many people are searching for the terms and how many sites are competing for them.

From this information, we can usually spot some attractive keyword phrases to target that have a realistic chance of making it to the top. We can also gauge how much effort it would take to rise to the top for some "must have" keyword phrases. Maybe we should rephrase that.. "how much CONTENT it would take to rise to the top.."

For new sites, the act of determining which keyword phrases to target should be a first priority. Employing such analysis can be beneficial.
For existing sites, we also need to look at the existing site structure and content. In some instances, we may recommend significant changes to site structure. In others, only optimization may be necessary. A full report with keyword results and analysis is provided. For existing sites, we also report on current rankings for a variety of search engines and phrases.

Keyword analysis/recommendations for new site: $600

Consultation for existing site: call us