search engine optimization

In the past, this has been treated as an "add-on" service at webkewl. While we have always strived to build sites that are search engine friendly, optimization does take extra time.

Effective immediately, all quotes will include optimization of all public html pages. While this will add to the total cost of the work we quote, we hope that you, our client, will see the value of this.

According to an article at Search Engine Watch, discussion of page rates for optimization at a recent search engine conference found pricing ranging from $100 to $1500 per page (almost choked when I read it). By incorporating this into our quotes, we look at the kind of time it will take per page on a site we're already very familiar with. This translates into big savings over having a separate SEO firm optimize pages.

What does search engine optimization entail? In addition to creating title tags, keyword and description meta tags, and alt tags for images, it also entails using some best practices while building the site.

Where do we get our information?

We have a membership at Search Engine Watch and are on a number of web developer lists that address trends in search engine submission, optimization, and web site marketing. We also make regular use of selfpromotion.com and utilize the wisdom gleaned there.

Indeed, daily we take in new information on these topics in an effort to stay abreast of this rapidly changing market.

Existing sites can benefit (though we recommend some form of content update at the same time if your site has not changed recently) as well. Please call for a quote.